.
.
And your audience wants to hear it. But don't be boring, and don't manipulate.
***
I write content to reflect your goals, your ethos, your initiatives – content worth your audience's time, written in a way that’s clear and, why not, entertaining.
I delve into hyperloop tech – the background, the players, how it works. Next, I illustrate the benefits Denver South would see should Hyperloop ONE set up shop – from shorter commutes and cleaner air to a boost in the region’s reputation as a leader in innovation.
This annual showdown is a big deal in the industry and in the state. It’s a project the client is immeasurably proud of. But healthcare…what a snooze, right? Not so. I capture the challenge’s infectious energy and prove that innovation – whether it’s in transportation, tech or, yes, even healthcare – is exciting.
Ah, commuting. What Denverite hasn’t spent a morning grumbling about traffic, RTD, and the lack of – or inflexibility – of our public transport options? I highlight how the client and its partners are listening to our problems and teaming up with private enterprise to solve them.
Interesting doesn’t always mean relevant. Which is why I position the event’s keynote speaker as a woman whose background gives her unique authority to speak to specific problems affecting business in Denver South (and beyond).