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And yet, they should take only what’s necessary and never sacrifice impact.
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It’s the age of 140 characters. And isn’t brevity the golden rule of copywriting? But, at times, length and detail are not only permissible – they’re better. When surface-level overviews run amok, meaty content stands out.
In this space, I’m your gal. I’m a researcher, a question-asker. I collect information, organize it, digest it, draw conclusions and clearly articulate ideas to the reader. Your article, your whitepaper, your case study can get the attention and patience it needs to land, change minds, and inform.
This article lived in a quarterly magazine distributed to 4,500 financial advisors. I conducted research and held interviews with subject-matter experts to craft a story on serving senior clients well – and how vital these relationships are to a profitable business.
Long form leans heavily on organization, and a big part of that is informative, compelling subheads. If an advisor skimmed this article – a likely occurrence – they would “caught” by subheads addressing their specific anxieties.
This article is easy-breezy. It's an article an advisor might casually read during an aldesko lunch. It covers an always controversial but somehow inexhaustible topic: generational differences. The story is told through the lens of how advisors can best serve clients of varying ages (and expectations).
To help advisors stand out from one-size-fits-all roboadvisors, I created quick-hit client-facing financial literacy articles.